| Perhaps you have seen the catalogs or talk to a | | | | Don't get me wrong; big giant blowup guerrillas in |
| company that rents giant blowup guerrillas that | | | | front of your store will bring in more customers, |
| you can use to help advertise your store. But | | | | but it also needs to be well-thought-out as well. |
| does it really makes sense to put a big blow up | | | | Often you will see, giant waving, blow up stick |
| guerrilla in front of your store to make people | | | | figures or miniature blimps flying over head of a |
| look and get their attention? In some cases it | | | | business, but they do not say anything on them |
| does, but consider if you will that the guerrilla | | | | or the blimp is flying so high, you cannot read |
| needs to wear a sign on his chest that says; Big | | | | what it says. |
| Sale! | | | | The only thing that you know is that there is |
| Why you ask? Well because otherwise you | | | | some sort of activity going on over at that store. |
| confuse your customer; sure they know | | | | Sure that is a good thing, but the advertiser has |
| something big is going on over at your store | | | | left no significant good reason to go over there |
| because there's this giant blowup guerrilla there, | | | | and check it out. If you are going to have a giant |
| but they have no clue as to what is going on. And | | | | big blow up guerrilla in front of your store then |
| unless you tell them you are confusing them and | | | | make it count for something. Please consider this |
| you are diluting your potential. | | | | in 2006. |