| Business gifts are typically a high level gift that is | | | | into their heads is they key to a great business |
| given to loyal customers to thank them for their | | | | gift. |
| business. With this said then, a business gift is | | | | As you start to plan your business gifting, profile |
| typically a high end product that brings with it a | | | | your customers based on an important |
| higher price and quality than typical promotional | | | | parameter for your company. Maybe you will |
| gifts. | | | | decide that amount of business someone did with |
| Business gifts want to be selected because of | | | | your company is the parameter. Make a list of all |
| how well they reflect a company's culture, their | | | | customers and the amount of business they have |
| brand or ethos. Making certain that a business gift | | | | done with you. Then divide this list into levels such |
| does these things is the crux of the matter for | | | | as Level One = 1 to 5 million dollars, Level Two = |
| the staff person who is responsible for the | | | | $500,000 to 1 million dollars etc. |
| selection of business gifts. | | | | When the list is completed, you can then |
| Have no fear though, this can be done rather | | | | determine the appropriate kinds of business gifts |
| easily if you only do about a couple of things. One | | | | for each category. At this point of the process it |
| of them is - think out of box, another is - profile | | | | is important to always take into consideration |
| and target recipients of the business gifts, and the | | | | quality. You don't want to ruin a good relationship |
| third is - buy quality products. | | | | with a customer because you decided to cut |
| Thinking out of the box is incredibly important. | | | | corners on their thank you gift. |
| People love to receive gifts, especially if they are | | | | The list you made to put customers into levels is |
| something they have been wanting for a long | | | | a good tool to use when deciding what business |
| time. You have a step up on figuring out what | | | | gifts to give to each level. The higher the level the |
| someone might be fantasizing about - they are a | | | | higher the quality. At the highest levels, high-end |
| valued customer of your company so, they must | | | | designer items are appropriate and actually |
| like what you sell or offer. | | | | expected. At the lower levels, people do not |
| For example, say your company is a travel | | | | expect designer quality appreciation, but they do |
| agency. You know who your loyal customers are | | | | expect quality. |
| and what they have been enjoying buying from | | | | Two rules of thumb, when selecting business |
| you for a long time. Use this information when | | | | gifts, are to get three estimates and to ask to |
| thinking about your business gift to them. Maybe | | | | see the real products before buying. Both of |
| you could give then a voucher for diner for two | | | | these rules will ensure you receive the best price |
| at a fabulous Parisian restaurant to use on the trip | | | | and good quality. |
| they just booked with you. Out of the box and | | | | |