| What is an "entrepreneur"? The traditional | | | | handle the risk. You know they are there. You |
| definition bores us--founding an entity designed to | | | | can anticipate most. Others you can see coming. |
| make money. Ho hum. Too narrow and | | | | But you understand them. You love the blank |
| restrictive. We see entrepreneurship as more of a | | | | canvas for all its possibilities even if the picture |
| life concept, a dedication to a "way" of thinking | | | | you paint might not live up to expectations. But |
| and acting. | | | | then it just might be a masterpiece. |
| We all make choices in life. Some people love to | | | | Ambiguity. Now that's another thing. The path to |
| paint-by-numbers. Others just love that blank | | | | becoming an entrepreneur is very vague. You're |
| canvas. When you paint by numbers, the end | | | | making a lot up as you go. You can't predict the |
| result is pretty much guaranteed short of a little | | | | future so why try. |
| paint that bleeds outside the lines. But you know | | | | So there you go -- be an entrepreneur and |
| what it's going to be. It might be good, but it will | | | | you've actually got less risk but more haziness. |
| never be a masterpiece...and there could be a few | | | | As you transition from your W2 into the mind, |
| hundred others out there just like it. | | | | body and spirit of an entrepreneur, you will feel a |
| Starting with a blank canvas is the only way to | | | | bit overwhelmed at times. You will feel like you |
| get a true masterpiece...but you could also blowup. | | | | have no idea what happens next. It's that |
| Yes, there's risk and pounds of ambiguity -- which | | | | ambiguity thing. You're not accustomed to it--yet. |
| could be worse than dealing with the risk. | | | | So part of our job is to take away that |
| Are you the type who picks paint-by-numbers or | | | | overwhelmed feeling, to eliminate the vagueness |
| the blank canvas? That feels more like a life | | | | around your marketing. It's the least we can do. |
| question to us, not strictly a business question. | | | | Then you can move on to paint your |
| Now back to that risk and ambiguity comment. If | | | | masterpiece. |
| you are truly an entrepreneur, I'm betting you can | | | | Can't wait to see it. |