| Let's face it: most small- and medium-sized | | | | shapes and colors are sure to attract customers. |
| companies don't have huge advertising budgets. | | | | Similarly, dancing balloons (also called wind dancers) |
| Traditional media, such as print, television, and | | | | are eye-catching. Inflated with a cold air blower, |
| radio advertising are far too expensive. And, for | | | | dancers will delight both adults and children. |
| those businesses that rely on walk-in traffic, | | | | However, they're generally made with a light |
| Internet advertising won't reach the intended | | | | material that doesn't hold up well in sunlight or |
| audience. Thankfully, there's another advertising | | | | strong wind. For that reason, a tarp should always |
| medium that's incredibly effective for a variety of | | | | be placed under a wind dancer. |
| businesses: advertising balloons. | | | | When you order custom balloons, you first need |
| Advertising balloons - also known as advertising | | | | to think through the various elements that will |
| blimps and advertising inflatables - are an incredibly | | | | give your advertising balloons maximum impact. |
| cost-effective method of gaining the attention of | | | | Here are attributes to consider: |
| passersby and turning prospects into customers. | | | | Lettering: If readability is important, stay with a |
| Starting at slightly over $100, the cost of an | | | | small number of letters on one or two lines. |
| advertising balloon can be recouped in no time at | | | | Determine the distance at which you want your |
| all. | | | | advertising balloon to be read. For maximum |
| There are several different types of advertising | | | | impact at 30 feet, for example, letters that are |
| inflatables. Advertising blimps have the traditional | | | | three inches high will suffice. On the other hand, |
| blimp shape, but come in a variety of sizes. They | | | | letters that are 12 inches high have maximum |
| are easily customizable with a company logo, | | | | impact at 120 feet but are still readable at 525 |
| special message, or unique combinations of colors. | | | | feet. |
| Advertising blimps can be large enough to attract | | | | Colors: There are specific color combinations that |
| attention from miles away, or small enough to | | | | will give your advertising balloon more impact. |
| catch the eye of a trade show attendee. Larger | | | | Black lettering or art against a backdrop of yellow, |
| advertising blimps can even be lit at night to | | | | white, or orange is the most effective, followed |
| garner notice 24 hours a day. | | | | by blue on white, white on green, green on white, |
| Round advertising balloons are also | | | | red on white, and white on red. |
| attention-grabbers. Again, they come in all sizes | | | | Like everyone else, you probably look up when |
| and can be flown high above the ground, acting as | | | | you see an advertising balloon in the sky. Just |
| traffic magnets for a business' location. | | | | imagine how much recognition you can get from |
| A business can also buy a pre-made advertising | | | | your business from the relatively small investment |
| inflatable, such as one in the shape of a hot air | | | | of an advertising balloon! |
| balloon that says, "Grand Opening." Eye-catching | | | | |