| These days, your advertising dollar has to work | | | | save for a few posters in the window. It's just |
| hard. Your customer's attention is being pulled in a | | | | another neighborhood store. But stand a giant |
| hundred directions, and the competition for her | | | | grocery bag overflowing with bright vegetables on |
| time - and money - is fierce. What you need is a | | | | the roof, and curious visitors will find their way to |
| big presence with the power to captivate and | | | | your shop - and your check stands - from miles |
| charm an audience. That's where inflatable rooftop | | | | around. |
| advertising really shines. | | | | The size and color of inflatables combine to make |
| Three Big Elements of Effective Rooftop Displays | | | | them some of the most impressive advertising |
| There are three simple factors that make | | | | money can buy. Take a 40-foot-tall building and |
| rooftop advertising balloons so effective. They're | | | | add a 30-foot inflatable wine bottle to the roof, |
| big, they're colorful, and they're visible for long | | | | and you've got an advertisement that soars |
| distances. You won't find this unique combination in | | | | 70-feet into the air. Billboards might be comparable |
| any other marketing tool, and when you bring | | | | in size, but the three-dimensional nature of |
| these three components together in the shape of | | | | inflatables has a much greater impact than does a |
| a giant coffee cup or pink elephant the response | | | | flat photo, regardless of its height. |
| might just surprise you. | | | | Big Things Come in Small Packages |
| An inflatable advertising balloon's best feature is its | | | | Inflatables may be big, but they're not |
| size, whether it's on the ground, in the air, or | | | | cumbersome. Unlike other large advertising |
| perched on a rooftop. There's just something | | | | mediums, rooftop balloons can be packed up and |
| about human nature that draws us to small things | | | | stored in relatively small spaces, transported |
| which have been transformed into enormous | | | | without a tractor-trailer, and installed in just a few |
| versions of themselves. Curiosity demands that | | | | minutes. Inflated, the impact is huge, but as soon |
| we check out what a cell phone button looks like | | | | as the air is released, they transform into |
| when it's as big as a backpack, or get an up-close | | | | deceptively tiny packages. |
| look at that giant soda can. Is it really big enough | | | | Rooftop advertising is an incredible value for a lot |
| to take a swim in? When everything around is | | | | of reasons. Nothing else offers the visibility and |
| life-sized, the truly enormous makes a big | | | | impact of a giant balloon, while remaining |
| impression. | | | | lightweight and portable enough to move easily |
| The bright colors of an inflatable can act as a | | | | from roof to roof. Nearly limitless design flexibility, |
| spotlight in an otherwise featureless landscape. | | | | low cost, and simple set up and removal all come |
| Picture a beige brick supermarket with a vast | | | | together in one bright, clever package, and give |
| expanse of gray parking lot. There's not much | | | | you a big bang for your advertising buck. |
| here to draw attention or garner excitement, | | | | |