| Every website to be working to get links on other | | | | with another webmaster, you will often need to |
| websites. You can build up the quality and number | | | | show them you have already put their link |
| of your text links out on other websites within | | | | information on your website. |
| your niche market with article writing, social media | | | | Designate at least one page for your link |
| and an old fashioned link exchange. | | | | exchange program. As your link exchanges grow, |
| Why not exchange banners? Search engines are | | | | you will expand your pages into different |
| fueled by text. Key words and links are what you | | | | categories. Make sure your link exchange program |
| are creating out on other websites. Website | | | | is linked to your main page and every page of |
| visitors do indeed check link pages and your text | | | | your website. Alphabetize and categorize your |
| link on quality sites will generate some degree of | | | | listing of reciprocal links. |
| traffic for you. You may like the look of your | | | | Your links on other websites provide organic |
| banner but when it comes to creating a strong | | | | search engine optimization. How? |
| link exchange program - build your website | | | | Have your page all set up for links from other |
| description with good key words and strong title | | | | websites plus have the information others need |
| with your URL. | | | | to exchange links with you. |
| What should your link look like? | | | | Once you have designed your own link |
| You start with your own unique text ad under | | | | information and a resource page to put up the |
| 200 characters full of your key words, don't need | | | | links information from your link partners, it is time |
| sentences, put most important key words early in | | | | to start asking other website owners to put Your |
| the text ad, check spelling, no "ALL CAPS" set up | | | | Link Information on their own links page. |
| in this order: | | | | Choosing your link partners for reciprocal link |
| Title | | | | exchange |
| Description | | | | Think niche. Your website has a theme, a |
| URL | | | | specialty-a marketing niche. Choose link exchanges |
| Your title - A descriptive title for your website, | | | | with websites that have similar themes. If your |
| not necessarily your domain name but the name | | | | website is about handmade candles then focus on |
| you are branding your site with. There are very | | | | websites that offer handmade, handcrafted |
| strong websites that use a title that describes the | | | | products. Explore websites with candle |
| site rather than the domain name, again, using | | | | accessories, home decor, gifts and aromatherapy. |
| strong key words. Others have opted to use a | | | | Websites that offer what you believe your |
| title that starts with a number or letter "A" so | | | | visitors would enjoy are where you focus your |
| that on another website - their text link will | | | | link exchanges. Choose sites that are |
| appear early in the page. | | | | complementary to your own, not competitive. |
| Website Description - Use Overture's Keyword | | | | The more closely related the subject of your link |
| Selector Tool to refine your text for your | | | | partner's site, the more relevant your own link |
| website description. The more thought and | | | | description will be to their visitors and to search |
| planning you put into your title and description, the | | | | engines. |
| more powerful your link exchange will have on | | | | Page Rank - the higher the page rank of the site |
| search engines. | | | | that you exchange links with, the more impact on |
| Categorizing your own text link - To save time | | | | search engines. That does not mean that you |
| and energy, think about what categories your | | | | should not exchange links with websites that only |
| text link would work on (i.e. work at home | | | | have a page rank of 3 or higher but the majority |
| recourses, parenting, home decor, time | | | | of your link exchanges should be with websites |
| management - the theme of your website) | | | | ranking well with top search engines. |
| because some sites will want you choose the | | | | Test your own link popularity - you have already |
| category that your website will fit in! | | | | exchanged links with some websites and now you |
| Once you have designed your own link | | | | want to know if it's helping you with search |
| description, you are ready to set up your own link | | | | engines. I found UpTimeBot useful for getting a |
| exchange program for your website. As you will | | | | handle on what's happening with your link |
| be asking other website owners to put your link | | | | exchange program. |
| information on their "links" or "resource" page, you | | | | Its disheartening that Google is slow to catch up |
| need to set up your own page for you to place | | | | with your link exchanges but be persistent in your |
| their link exchange information. This are called | | | | weekly time to set up quality reciprocal links. |
| reciprocal links | | | | The other major search engines will help you with |
| In essence, you are "swapping links". It is an even | | | | traffic and link popularity until Google does it's own |
| trade. Your text link on one of their links pages | | | | bit. Persistence with your link exchange program |
| with your URL pointing to your homepage and | | | | does pay off! |
| you place their text link information on your links | | | | In the end, Google DOES catch all the hard work |
| page while setting up their link to connect with | | | | and you will start getting the traffic and page |
| their homepage (index page). | | | | rank your website deserves! |
| Before you can offer a reciprocal link exchange | | | | |