| "Communism doesn't work because people like to | | | | Have More Time." is a perfect example of a |
| own stuff." Frank Zappa. | | | | tagline one of my recent customers used. |
| It's true - people do like to own stuff especially | | | | It is important to give away gifts that your |
| when it is free! This is just one of the reasons | | | | customers will want to own. Things they will use |
| that promotional merchandise plays such an | | | | regularly such a promotional pens, mugs, mouse |
| important role in business promotion. | | | | mats and other desktop items are all good |
| Do you have a product or service you are trying | | | | examples. Your message will be even more |
| to promote to your target customers? Perhaps | | | | powerful if you can tie a good tagline and |
| that sounds like a silly question but bare with me... | | | | promotional product together. Some examples I |
| If you have a product and/or service you want | | | | have seen are as follows; |
| to promote then why not promote the actual | | | | Promotional Mouse Mats: "Blogging Advice at Your |
| solutions and benefits your customers will | | | | Fingertips" |
| experience by using your company. This can be | | | | Promotional Pens: "Sit Back and Dream About our |
| easily done and your message made stronger | | | | Coffee" - This tag line was advertising a popular |
| with promotional gifts. | | | | coffee shop in the UK. It was quite effective |
| Let's say, for example, you own a restaurant | | | | because the people using the mug would most |
| cleaning business. You could send your target | | | | likely be drinking an inferior instant coffee at their |
| customers plastic printed pens with your name | | | | office or home. |
| and telephone number on them but honestly that | | | | I think you get the idea. |
| would not achieve the best results. There are a | | | | Promotional gifts are very effective business |
| lot of businesses that do the same thing so show | | | | promoters but if you give useful gifts that list the |
| those target customers the benefit of using your | | | | benefits of using your business you will get much |
| company. | | | | better results. |
| The promotional pen was not the problem. | | | | Do you have a killer tagline you would like to |
| Promotional pens are excellent promotional tools. | | | | share? Perhaps you are wondering what |
| To get the best results you need to print a logo, | | | | promotional gifts would work best for you. Please |
| telephone number and web address. You then | | | | leave a comment and I will try to offer you a |
| need a catchy tagline that will make them think of | | | | few ideas. |
| you. Something like 'We Do The Cleaning - You | | | | |