| Looking to get a great return on your marketing | | | | economic times when these products actually help |
| investment? In good times or bad it is always | | | | out the recipient in a small way by giving them |
| wise to seek those marketing tools that will give | | | | something they can use on a regular basis in their |
| you more for your marketing dollar. When it | | | | lives. Bags are great billboards for promoting your |
| comes to promotional giveaways getting the best | | | | business. |
| return on your marketing investment means | | | | There are many products and applications that |
| finding products that will give you more ad | | | | you can promote your business with using bags: |
| impressions for your marketing dollar. To find | | | | from retail shopping bags to tote bags to |
| these kinds of promotional products you will first | | | | backpacks and gym bags. There are custom |
| need to understand what characteristics to look | | | | promotional bags for virtually every kind of |
| for in a product while developing your promotional | | | | business and budget. The great part about this |
| idea. I like to view these kind of promotional | | | | kind of advertising and brand promotion is that |
| products as billboards because they not only | | | | the recipient carries your promotional message |
| promote your brand and products or services to | | | | around for everyone to see. You simply can't |
| the recipients but also promote and advertise to | | | | beat that in any promotion getting unpaid helpers |
| others who read your company's message on the | | | | to promote your business. It is so good it almost |
| promotional product. | | | | sounds illegal. Some of the more classic types of |
| With this understanding in mind you should adjust | | | | billboard promotional products actually resemble |
| your thinking when budgeting for a promotional | | | | smaller versions of the real thing like: signs, yard |
| product. Make sure your focus remains on | | | | signs, and banners. These are relatively |
| investment return and not just on price or | | | | inexpensive means of advertising and promoting |
| quantity. You will get more from a promotion | | | | your business and even though they don't come |
| choosing a promotional product billboard, as I call | | | | complete with a recipient to carry them around |
| them, even if it means scaling down the number | | | | with like the bag category they are very |
| of promotional items you purchase. This approach | | | | effective in that one product can be viewed by |
| is superior to using a one dimensional product like | | | | many potential customers in much the way a |
| say bottled water with a custom label which will | | | | billboard works. Inflatable products work in a |
| only be seen by the recipient as once it is | | | | similar way bringing attention and often traffic to |
| consumed it won't be giving off any ad | | | | a business. For those of you unfamiliar with the |
| impressions unless of course the garbage man | | | | term inflatable products these are large balloons |
| sees the bottle. I know I gave you an extreme | | | | you often see on the roofs and out front of retail |
| example but I did this to illustrate to you the | | | | stores designed to get consumers attention as |
| importance of seeking out these promotional | | | | they drive by in their cars. |
| product billboards. | | | | One often overlooked billboard promotional |
| There are many types of promotional products | | | | product is the car sunshade that people down |
| that I would classify as billboards. Some of the | | | | south in particular utilize everyday when parking |
| important categories I would include are: | | | | their car to keep the searing heat and sunshine |
| customized umbrellas, custom screen printed or | | | | from their car interiors. This is a great promotional |
| embroidered apparel, yard signs, banners, | | | | tool that is in my opinion under utilized. It provides |
| customized bags, bumper stickers, inflatable | | | | a large imprint area and can be viewed by many |
| products, and custom imprinted car shades to | | | | people who pass by the parked car it is displayed |
| name just a few. Certainly at the top of this list | | | | in throughout the year. Again this is one of those |
| would be products like custom screen printed | | | | products with the recipient providing the free |
| apparel like t-shirts and embroidered hats which | | | | labor to set up the shade and drive it to locations |
| are everywhere in our society with people walking | | | | all around town promoting your business every |
| around advertising one brand or another acting as | | | | time they park their car. Moreover, people love |
| human billboards promoting all kinds of businesses | | | | this as a promotional gift and will use it for years |
| and organizations. People love to get these | | | | to come. Whatever product you choose to do for |
| products as they seem more than happy to | | | | your next promotion make sure to try |
| promote your business in exchange for a casual | | | | incorporate one of these promotional product |
| article of clothing that they can use. This kind of | | | | billboards into your campaign and reap the |
| practical promotional gift along with things like | | | | benefits from some of the best return on your |
| umbrellas are especially effective during bad | | | | marketing dollar to be found anywhere. |