| When we talk about Business Gifts we are | | | | male, young, sporty, goal orientated with perhaps |
| referring to promotional items given to clients as | | | | interests in travel and so we are looking for |
| a way of reinforcing a brand identify and | | | | hampers with a broader appeal. The gift basket |
| relationship building. When you look at the range of | | | | may be more party orientated with chocolates, |
| business gifts available how do you make sure | | | | cheeses, bruschetta, nuts and other nibbles in |
| you get the right gifts for the right businesses? | | | | addition to some decent alcoholic beverages. |
| Sound marketing principles come into play. Look at | | | | As we move up the organisation into senior |
| your target audient (or target market), segment | | | | management and managing director territory our |
| it and then position a product for each identifiable | | | | spends increase accordingly. We may have to |
| niche. Hampers are a classic gift often given to | | | | tailor the baskets for particular sports, a love of a |
| business people around Christmas time. The range | | | | particular country, perhaps organic and Fairtrade |
| of promotional hampers covers individual ticket | | | | type products and where necessary for any |
| gift baskets from £50 to top-of-the range | | | | specific allergies. The point again is that the spend |
| items around £500. If we take a typical | | | | increases and the contents of the basket increase |
| organisation and apply segmentation we can see | | | | in quality and quantity accordingly. So for a senior |
| how this principal applies. | | | | management we may look a top-side budget of |
| Everyone likes hampers and gift baskets and one | | | | £200 or a up to £500 for a |
| of the most important people within any | | | | managing director. |
| organisation is the receptionist. Here we can select | | | | The beauty about promotional hampers and gifts |
| a £50. Looking at the typical profile, a | | | | baskets is that they make ideal business gifts as |
| receptionist is generally female, health conscious | | | | rewards, where the contents (which typically |
| and typically socially minded. For this gift basket | | | | have a long shelf-life) will be appreciated for some |
| we may include a couple of bottles of wine, (one | | | | time to come.Whatever the marketing event you |
| red and one white typically), dried fruits, biscuits | | | | are planning we are sure at Redbows that we can |
| and perhaps some beauty products. The basket | | | | help you select the right promotional items for |
| itself will probably be wicker and so can be used | | | | your campaign - and remember our promotional |
| for other items later. | | | | gifts consultants are only a phone call or email |
| For members of the sales team, the spend on | | | | away. We are the specialist business gifts |
| individual hampers may rise to around £100. | | | | suppliers. |
| Here the profile characteristics probably include: | | | | |